tools for social media management

Apps and tools to help you rock the social scene in 2018

Author: NOW Marketing Group February 9, 2018

We love to share our favorite apps and tools that help us in our social media marketing process. These are apps we’ve tried and liked. Some of them we use every week and every month!

These are tools that help solve two common issues: finding the right content and getting engagement on that content. These can help you find content to share, make it memorable, and get more engagement on it. Some people think they can only share their own content– that’s not true. We recommend using these tools and using a 10:4:1 method of content curation.

Another common complaint: time. We all have limited time, especially if your role encompasses social media and other duties. Use these tools to save time, and gather the content you’ll want to share with your audience.

These are new tools we’ve never shared before. Check them out and let us know which ones helped you!

Content Aggregation and Scheduling

Post Planner –

The app helps you aggregate content around your industry or specific topic, by connecting you with relevant content through an RSS feed, and then it scores each piece of content, so you know if it’s performed well before.

Agorapulse –

This is the ultimate scheduling, reporting, and performing tool, which includes a Facebook Page Barometer. It tells you the health of your page and ranks you to pages similar to yours.

TailWind –

For Instagram and Pinterest. Discover new content, schedule posts, monitor conversations, amplify reach and analyze results with this tool.

Dlvr.It –

Dlvr.It auto posts RSS feeds to your social media accounts, by automatically share photos, articles, and videos with no effort. It also recycles social media posts is a bulk post scheduler.

ViralContentBee  –

Viral Content Bee is a web-based platform that utilizes a crowd-sourcing model to facilitate the generation of REAL “social buzz” on quality content.

Tack –

This app lets you find customer content on Instagram via locations and hashtags and then request permission to use the photo or video. Tack will remember what you’ve already reviewed and requested. Plus, it will automatically check for any approvals or replies.

Manage Contests

Tabsite –

An app that helps you plan and use contests on your social media pages. This is a great way to engage fans and have them share out your content.

PinFollow –

PinFollow helps you filter and unfollow the users who do not follow you. It keeps you Pinterest account clutter free!

Video Creation and Photo Editing

Wave –

One of our current favorites, Wave is an online video editor that lets you combine video clips, put text on video, add music, and finish it off with your logo and branding.

Apple Clips –

Clips is a free iOS app for making and sharing fun videos with text, effects, graphics, and more.

Inshot –

This is a hot new tool that’s catching fire. It’s an iOS app that allows you to take any picture or photo, put it on a canvas and export it. Another way to create beautiful stories.

Storeo –

Allows you to upload full video and then breaks it down into 15-second clips for you.

PhotoMarks –

PhotoMarks lets you watermark images in batch mode from your desktop or mobile devices.

Aviary –

Aviary is a mobile photo editing app that gives you dozens of ways to enhance, accessorize and apply unique effects in a single tap, and then share your creations instantly with friends.

GoAnimate –

Create animated marketing videos, sales videos, explainer videos, training videos, e-learning videos, and much more! A very fun app that sets you apart.

Communication Tools

Tenor –

A gif keyboard for your phone which makes communicating with expression easy!


ManageFlitter –

ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter by helping you sort your followers, find new people to follow, and find out when most of your followers are online and schedule tweets appropriately.

RiteTag –

Get instant hashtag suggestions for images and texts on desktop and mobile, and makes sure you never accidentally pick the wrong hashtag. Based on real-time hashtag engagement.

We hope you’ve found this list of tools valuable. We do have lists of some other favorites here, here, and here, but our goal is to continue to introduce new apps and tools that will help you amp your social media management. Please let us know what apps are your favorites!

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