Have you ever wondered what a social media manager does on a daily basis? Well, we are here to answer that question for you! Believe it or not, it’s more than posting on Facebook once a day or taking a photo of food for Instagram. Social media management done right entails a lot of time that most are not willing to give. If you are looking to give your social media an extra boost this year, we want to help guide you in the right direction of social media management 101.
Here’s what you need to know and do to be the best social media manager you can be!
- Reply to all coments on all platforms to improve engagement and start conversations.
- Check your mentions or turn your notifications on all platforms to be notified as soon as someone engages with your content.
- Monitor all social media channels for keywords that deal with your business, because not all mentions will tag your profile.
- If the profile requires it, make sure you hit the follow back button to help nurture a relationship with your fans.
- Consistently check your stats to see what content is working, and if the time and day of the post is when most of your audience is online.
- Set daily goals to ensure that your pages are growing and not stagnant.
- Don’t be afraid to engage with your followers’ content. This will result in them sharing more of your content!
- Attend tweetchats to join in on the conversation or start a Facebook Live.
- Update all of your social media ads to ensure they are performing to their maximum potential and that you are getting the most of your ROI.
- Start planning ahead for the next month or months, depending on upcoming events at your business.
- Check all of your profiles to make sure that your hours, website, address, and phone numbers are filled in correctly.
- Promote brand advocacy in the workplace by creating content that your team will want to share on their personal pages.
- Follow social media thought-leaders and sign up for newsletters to stay in the know of what is going on within the world of social media marketing.
- Schedule ongoing trainings with your team to ensure that you are staying in the know, and are able to plan ahead on what’s to come in the world of social media.
- Create custom images and videos to make your brand message stand out.
- Make sure to schedule content for when you are unable to post to keep the consistency of your message going.
- Be real. Ongoing and timely engagement is so important to your business. With everyone now carrying a smartphone, answers are wanted instantly and you must be ready to reply.
- Post real-time content. Curated content is good, but real-time content is key. Let your followers see inside your brand or business, and make them feel like part of the team.
Now that you know there is more to social media management than making a simple post and walking away, you can appreciate your social media manager a little more for the job they do. As time progresses, it will be more and more important to have a social media manager in place to ensure you are communicating with your audience. After all, social media gives you the voice you need to communicate your brand’s message your way.