Lessons at the LAB Registration

Now that we have your business positioned for social media success, it’s time to take a sharp look at who you want to discover your business online and how to find them. Since social media isn’t the field of dreams, we will show you how to create a craveable brand that will draw in the right audience on each platform. We’ll show you:

• How to find the identity of your ideal audience and which platforms are relevant to their interests
• Building your plan: creating a strategy to establishing a craveable brand on social

We’ve built your knowledge base but now it’s time to start creating dynamic content on a consistent basis. The truth is creating and posting content that gets noticed and produces results is a skill that puts your superpower into action!

• What content works today and how to find it.
• How our 10-4-1 rule will provide a guide to show you as the expert in your industry.
• How to deliver your knowledge in a way that resonates with people.
• Tools to help you curate and post great information on a regular basis.
• How to schedule posts to keep a consistent message maintained.

Not sure how to keep up with all the tasks of posting to your business pages now that they’re set up? Don’t have a copywriter or designer on-hand? No worries… in this session will learn how to stay ahead of the game by using hidden tools of the trade, how to take that dynamic content you just created and schedule it to maximize your time and increase engagement across your platforms. We’ll also cover how to use tools for social listening and engaging with your audience in a way that delivers helpful, useful, relevant content. You’ll learn:

• Which tools (free and paid) are the best to create scroll-stopping designs and videos without experience or complex software
• Where to find royalty-free, eye-catching images for free
• How to schedule posts to keep a consistent message maintained
• How to use other sources and tools to curate and create engaging posts, helping to keep your messages fresh and relevant
• Different tools for social listening

Who is helping you tell your story? Helping you create exceptional experiences for your clients/customers/audience? Creating a super-charged team of advocates is an absolute must. Who is on your team? It could be your community, your industry peers in which have built referral relationships with. It could be employees who are empowered to create memorable experiences for your audience. This session we’ll share how you can grow your team, reduce churn and how to build your community. You learn:

• How to set-up jobs on Facebook and LinkedIn to recruit talent.
• Leveraging the power of Groups to build community and create conversations.

The goal of social media marketing is to build relationships that turn your followers into true fans, clients into advocates, community into collaborators and team members into evangelists. How do you know if you’re accomplishing the right formula online? Tracking Return on Investment in social media is more than counting “Likes” and “Followers.” Facebook, Twitter, LinkedIn, Pinterest, Instagram etc. are chock full of great analytics many people rarely look at to show how their message is reaching people. We’ll help you dive into your statistics by:

• Showing you where to find your analytics.
• How to read them and gauge your growth online and where to track ROI.
• Sharing a cheat sheet of your ongoing reviews and what a game plan for growth should look like.