Fiona Lucas is a dynamic and highly ethical Social Media and Online Community Strategist, consultant, speaker, and author at iRespectOnline. With a strong corporate business background, she has a deep interest in emerging technology such as Artificial Intelligence (ai) and the ethics around them.
Fiona assists businesses to build strong reputations by helping business owners make sense of social media, humanize their brands, build community, and minimize risks. She uses tailored reputation management strategies that focus on creating effective social media plans, identifying and mitigating potential reputation risks & handling negative reviews and feedback. By implementing the 4Rs framework, businesses can improve their online presence, increase customer loyalty, and drive revenue growth.
Fiona is also a part of the marketing colab book by Mark Schaefer, The Most Amazing Marketing Book Ever, available in this June