Allen Lima Leadership

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The Need

  • Fresh new design with responsive that would update their brand image
  • New content sitemap to help present the programs offered
  • An updated way for applicants to apply for the programs
  • A way to showcase the bi-monthly articles and podcasts with community leaders

The Plan

  • Design and develop a new website for ALL, including new sitemap and up-to-date SEO
  • New online form system for applicants to apply for the programs
  • A social media strategy which included showcasing programs and participants

The Team

  • Graphic Designer
  • Web Developer
  • Content Strategist
  • Project Manager

Allen Lima Leadership (ALL) develops adult and youth leaders for the benefit of the community. They provide an education that improves understanding of community issues, institutions, self and others; and training for individuals in advanced leadership principles.

ALL had a very dated website when they came to NOW, they wanted to bring it up-to-date with SEO best practices and a new modern design for their audience. Our team started by designing a new look for the website and reworking the overall flow of the site.

ALL wanted a way to showcase each of the community-based leadership programs they offer. By highlighting the course offerings and agenda, then allowing participants to easily apply online we were able to increase the number of applicants. It was also important to provide a place to represent the ALL Alumni with a way for them to stay connected to other alumni and involved in the program.

ALL Executive Director wanted a way to present the bi-monthly interviews and podcasts he holds with local business leaders. We were able to build a section of the new site to present these articles and podcasts in an easy to find platform.

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