OB-GYN Specialists of Lima

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The Need

  • Navigation was hard to follow and the content didn’t accurately portray the services of the clinic
  • Design was outdated and was not responsive or mobile-friendly
  • A site that could be used as a utility by patients and the staff

The Plan

  • Update to a modern design with full-width pages and responsive for all devices and screen sizes
  • Create a new sitemap and web copy to help users find the resources they need while employing SEO best practices
  • Create a robust resource center for downloadable forms and helpful information patients

The Team

  • Graphic Designer
  • Web Developer
  • Content Strategist
  • Project Manager
The primary goal of the new website was to create a patient-focused experience through responsive design and up-to-date features. The content was also updated to be SEO-friendly to help future patients find the practice through search engine results.
The website was also intended to be a resource for both new and current patients. Updated content allows new patients to learn about the practice, provides access to new and existing patient forms and materials, and serves as a source of information as patients prepare for their next visit.

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