Pleasant Precision Inc.

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The Need

  • A fresh look and feel, taking the site from old and dark to clean and fresh
  • To create a cohesive marketing plan with an inbound process to nurture leads
  • Create a brand story aligning with SEO goals and the inbound process

The Plan

  • Create new videos to tell the Team PPI story and enhance the website’s content
  • Get rid of the black and move to a clean, white design
  • Develop and implement the inbound process to capture and progressively nurture leads

The Team

  • Graphic Designer
  • Web Developer
  • Content Strategist
  • Project Manager
  • Brand Strategist
  • Social Media Manager
Team PPI needed a clean, modern look for their website. We took the design from dark and stale and turned it into a fresh website by using large images and a white background. Along with the new images, we also shot and edited a new header video to complement the new homepage.
The initial goal was to tell their brand story with new content and videos to show Team PPI in action. Another was to create an inbound marketing funnel to capture and nurture leads until they ultimately become customers.

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