Conferences marketing professionals need to attend in 2017

Conferences for Social Media Marketing Professionals in 2017 Worth Attending

Author: Jessika Phillips October 27, 2016

If you search Google for Social Media Marketing conferences 2017, you’ll find no shortage of results.

There are many options for social media conferences in the marketing world. While not everyone finds value from attending conferences, we find that the inspiration that comes from being surrounded by other like-minded people makes the experience well worth it. But when you have almost unlimited options, how can you choose which conference is best?

It all comes down to the events that will be held and what your goals are. Before you book a conference, first ask yourself what your goals are. Using those as a parameter, you can choose which conference is right for you.

Here is a short list of our favorite conferences for content marketers and social media professionals that we know will be worth attending in 2017.

Content Marketing World

Held in September

With two days of action-packed sessions, the Content Marketing World conference focuses engaging and enlightening you. The main conference includes a variety of keynote presentations, breakout sessions, and master classes. A Main Conference pass gives the registrant access to the main conference on Wednesday and Thursday as well as additional networking events on Tuesday and Wednesday evenings.

Perks: Rich content
Vibe: High value but too spread out at times
Who’s it for: Someone who really wants to be strategic about their content. Someone who wants to improve their content seo or strategy
Skill level: Senior marketer or Content teams

Social Media Marketing World

March 22 to 24

The world’s largest social media marketing conference, Social Media Marketing World 2017 will help you make connections with more than 120 of the world’s top social media pros, plus 4,000 of your peers! With some many bright minds in one place, you’re sure to learn new ideas that will enhance and change your social media marketing.

Perks: High social media focus, fun, friendly, with lots of solid networking
Vibe: Everyone is your friend
Who’s it for: Anyone dedicated to social media looking for practical training
Skill level: 101 to senior marketer

Social Fresh

To be announced

A four day conference that is packed with presentations you can really act on, Social Fresh is the longest running social marketing conference. They are dedicated to helping you deliver results through rich session topics and dynamic networking with industry leaders, innovative brands, agencies, and software companies.

Perks: Taught by up and coming thought leaders
Vibe: Laid back
Who’s it for: Anyone looking to learn more about social marketing
Skill level: 101 to senior marker

Inbound by Hubspot

Held in September

Attracting thousands of marketers from around the world every year, Inbound focuses on content, ideas, strategies, and networking. There are more than 250 speakers and breakout sessions, you’ll have a ton of options to choose from depending on what your focus is.

Perks: Taught by people doing the work
Vibe: GO-GO-GO! You need to train for this event.
Who’s it for: Anyone wanting to improve their marketing
Skill level: 101 to senior markers

SXSW Interactive

March 11 to 20

Global professionals at every level are able to participate, learn, and network at the SXSW Interactive conference. With many different tracks that allow attendees to explore topics in entertainment, culture, and technology, there is a ton to discover in what’s up and coming. With a diverse crowd and many topics to explore, SXSW will be sure to have you learning in way that’s fun!

Perks: It’s a party, a high tech party!
Vibe: It’s a party – everyone is there except me.
Who’s it for: Someone wanting to learn in a super fun way
Skill level: 101 to senior marketing

Brian Tracy 10x Events

Every Month in a different city

Brian Tracy is a business thought leader and is very well respected amongst his peers and with his base. His 10x Events are a breath of fresh air that can reinvigorate you, focusing on goal planning and reflecting on your own self. It allows you to look within your business practices and habits enlightens with ways to achieve your goals without getting too stressed out.

Perks: Focuses on goals/habits and mindsets to refresh your life
Vibe: Professional but friendly
Who is it for: Business owners or marketers who want to be inspired to reach their next best
Skill level: People familiar with basic business concepts

Social Media Strategies Summit

Chicago is in April but they host others as well

#SMSsummit has been the number one choice for social media, digital marketing, and communications professionals across multiple industries. You’ll learn from experts about how to establish brand trust through content creation and storytelling, optimize key social channels to engage your audience, measure and prove ROI to accelerate your business growth and revenue, and much more!

Perks: Small but mighty
Vibe: Small group with friends. Very solid marketing tips/ no fluff good content
Who’s it for: Someone who wants a more interactive experience and zero fluff
Skill level: 101 to senior marketing


We also must mention a  conference in Ohio close to our hearts,

Social Media Week- Lima #SMWL

Held in June

Largest Social Media Conference in Ohio with over 250+ attendees.

Perks: Small City Conference with a Big City feel. High value and low cost
Vibe: Small group with friends and lots of takeaways to put to work right away.
Who’s it for: Someone who wants a more interactive experience and zero fluff
Skill level: 101 to senior marketing, small business owners and college students

This is just a short list of our favorite conferences we’ve attended. Let us know what your favorite conferences are in the comments below!

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