Name*

First Last

Email*

Website*

What is the #1 thing you want people to do when they visit your site?*

Who are your target audiences?*

Do different audiences tend to take different paths or show interest in different topics/services? Do they react to media differently?*

What makes your brand unique?*

What do you value most in your business? I.e. Why did you decide to get into this business? Why do you continue to do it each day?*

What are your core products/ services?*

What problems do you ultimately solve?*

What emotions do your customers feel when they try to do what you offer on their own or with someone less experienced than you?*

How do you know your customers/ clients/patients are happy with your services/ products?*

What brand content (website/ brochure/ video/ Press release etc) has received the biggest wow, emotional response, or conversion rate for you thus far?*

How do people typically find you and your website?*

How would you describe your brand tone of voice? I.e. the personality of the brand*

What do your customers say they love about you?*

What are you known for? Ie, education, experience, and skills do you possess personally and as a company?*

What do you wish your clients/ community/ clients knew about you?*

What social channels are you currently active on, and which do you feel your ideal audience/ customers use most?*

What adjectives would you/ your team/ your current clients use to describe your brand?*

How do you want your customers to feel when they read things on your website?*

What is your biggest goal right now, and where would you like your brand to be in a year at this time?*

Do you currently have a brand logo and brand life photos/ videos of your brand?*

Who (if any) currently manages your website, designs, and/ or online marketing that we should include in our planning discovery call and/ or send the images for approval?*

What marketing has proven effective for you currently or in the past, and what are you currently doing?*

What is your Brand Story?*

What story are we trying to tell? What’s the vibe? Do we have models? Family/ friends?

Will your clients sign a model release, if not?*

Can we stage the scenes for dinner, client help, conversations, etc with just your staff?

Are we capturing specific seasons?*

How is the lighting at the location?*

Is this indoor or outdoor? Do we need to bring lights? Do we need to find a location for the shoot? Will you have any specific areas staged?

How is the wardrobe for the session?*

Casual? Business attire? Will there be outfit changes?

What types of images are you looking to see most of in your gallery?*

Natural? Posed? Do you want anyone looking at the camera? Does your staff need direction on posing? Product?

What do you NOT want pictures of?*

Specific Team members? Work Material? Certain locations?

What are your specific expectations for the session?*

Do you have specific groupings in mind?

Is this an event or do you have a desired date to for us to come out and shoot the visual content?*

Do you want us to document getting ready, setup to teardown? What is your preferred time frame ie date and hours?

What is your preferred editing style?*

All Color

Black and white

Creative

We will soften images, but no drastic retouching

Other

If other, please explain your preference or if you’d like us to recommend a style

Do you have a style inspiration ie Pinterest Board or Instagram channel that you would like to share for pre-shoot inspiration?*

What ideally will these images be used for?*

Social media

Website

Flyers/Brochures

Other

If other, please explain so we can plan the shoot ahead of time

Are we capturing any Lifestyle Images and Headshots of team members? If so...*

Have they been given notice? I always suggest models to ensure they groom: floss teeth, shave, random hairs on face, nose, ears, etc. Anything they don’t want showing up in the photos. We will soften subjects but no drastic retouching. It always looks best when things are removed naturally.

Do you have a list of props (i.e. food items or products) that you want in the shoot?*

Have they been given notice? What are they?

Do you want the images watermarked or to include your logo?

Yes

Anything else we should know or prepare before our discovery planning process to help us ensure we capture the perfect content for your brand?*

Name

This field is for validation purposes and should be left unchanged.

Visual Content Creation Discovery

You Might Also Like

have a seat and chat a while