Is YOUR Business “Pinteresting?”
Pinterest is the one of the hottest, fastest growing social platforms to hit the social media realm since… well – EVER! According to Business Insider – *Pinterest passed 10 Million users in just 9 months. The fastest EVER for a standalone site. You may be saying to yourself, that’s great, but I’m not a crafter, baker or planning an extravagant children’s birthday party. I own a business and how does Pinterest help me to reach new clients. How do I get people to “Pin” me?!
Pinterest is based on consumerism. What people like, are shopping for and bringing into their homes and businesses. Did you know 80% of the top 15 Pinterest categories are connected to some form of commerce. Why shouldn’t YOUR business be a part of that 80%?
Here are Few Pinterest Nuggets to Digest
- 80% of Pinterest users are women, between the ages of 25-50 – however men are starting to take interest and are moving in on the Pinterest market
- Pinterest is the 4th largest traffic organic traffic driver – WORLDWIDE
- Pinterest is integrated with both Facebook and Twitter – share what you pin with followers, friends and fans
- It’s gone mobile – you can pin on the go from any smart phone, just download the app and start uploading pin
Want in?
A few pointers to get started.
- Be Visual – pictures can speak a thousand words. Create Boards where you are showing off your skills, this can be anything from handcrafted jewelry to a renovated kitchen. Share your successes and don’t be afraid to toot your own horn.
- Successful Brands Don’t Sell… They TELL – Your Pinterest page should tell people your story, how you’re different, why they need YOUR business to solve their problems and how you can help.
- Board Ideas
- Blog posts—You can add an image. Brief description of your blog and link it to the article
- About your business or community boards to talk about your community. This will greatly help your local SEO (Search Engine Optimization)
- Behind the Scenes
- Videos- Create boards and link to your videos that highlight helpful information or tell the story about your business.
- How-tos or informational photo boards
- Recommended products and links to sites where they can be found/purchased
- Inspiring quotes
- FREE Tools – Yep, I said FREE
- Use keyword in your captions & descriptions… it’ll help consumers find you! Tip- use #- hashtags before your keywords.
- Follow appropriate boards who fit your target demographics – you can also create contributor boards to Pin as a group.
- Track your insights and schedule your pins : https://www.pingraphy.com/
Ready to get started as a business on Pinterest?
GET STARTED – https://business.pinterest.com/
See it all in action! Check out https://pinterest.com/NOWMarketing/ to get an idea how you can model your Pinterest page. Being proactive with your social marketing will help you stay on top of your game and ahead of your competition!