Visual Content Creation
Are You Leveraging Visuals to Tell Your Story?
Visual content has become the most powerful type of content a brand can create. Whether it’s short-form, digestible content, or in-depth comprehensive tutorial style, it’s no secret that visuals are where it’s at. From our years of experience working with clients we know that low-quality visuals have a lesser impact, build less trust, and have less engagement than personalized brand visuals.
Engaging visuals mean the difference between someone scrolling past, or stopping and engaging!
Visual content acts as an accelerator to help brands be discovered and build the know, like, and trust factor with customers. By tapping into emotions, visual content shrinks the distance between your brand and customer. Considering that YouTube is the second-largest search engine in the world AND that our brains process visual data 60,000 times faster than text, it’s clear that video is a worthwhile place to start investing time and energy. This means the need for your brand, your facility, and your people to be in the images and videos has become increasingly crucial to building higher levels of trust and engagement.
We’ll work together to help you create a visual marketing strategy and/or execute the creation of videos we know your audience will love, like meet-the-team segments, virtual tours, corporate interviews, event coverage, how-to production videos, product demonstrations, short-form content for social and more. You and your team are unique and that’s what makes you stand out!
The Problem
As we have worked with clients, we have heard again and again the challenge of getting these images and video assets amid your already busy schedules and high workloads. We understand that it’s not easy to get all the pieces aligned by yourself to get the best visuals you want and need!
The challenge is real!
How do you get the visual images and video (visual content) that you need to maximize your social media and web presence to attract, engage, and build community with your ideal audience?
The Solution
The NOW team offers Visual Content Creation plans that involve photo, and video shoots on-site (typically quarterly) to capture the needed high-quality, personalized visual imagery that can be the source material for your social posts for months at a time! Plus, this content is perfectly suited for the most engaging media types today!
The NOW team knows that it takes a complete package: The right visuals + the right platforms (Stories, Reels, etc) + the right personalization to make engaging content that captures attention and attracts the right audience. Our solution is to bring this to you with Visual Content Days. We offer 3 options with details outlined below.
Let us take the stress off you and make you look your best online! With these strategically coordinated shoots planned with you, our team can capture and then deliver the best images and short videos that social media users crave to help your brand stand out from the crowd online! Let us be your personal photography and short-form video partner!
