Brand Discovery

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Email address*

Business Name*

Who are the Main Contacts and their Roles*

Phone Number*

Business Address*

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Website

What is the #1 Goal right now?

What is the #1 thing you want people to do when they visit your site?

Who are your primary target audiences?

Describe them in detail

What are your ideal client's main goals/ pain points?

When did your business start and How has your brand evolved over the years?

Why did you decide to get into this business? Why do you continue to do it each day?

What are your core products or services?

What is the main problem you solve or the solution you provide?

What is your brand manifesto? If you don’t have one - Give us your best elevator pitch and/or Do you have a mission statement? Written core values? Motto? Slogan? Tagline?

Who is your competition and what are they known for?

What makes you stand out from the competition?

What brand content (website/ brochure/ video/ Press release etc) has received the biggest wow, emotional response, or conversion rate for you thus far?

What is the keywords your audience would search when looking for the ultimate solution/service/product you provide?

How do people typically find you and your website

Are you currently using Google Analytics to monitor your website traffic?

How would you describe your company culture?

What do you love about your customers?

What do your customers love about you?

Do you have a brand kit? (Logos, brand colors, brand fonts)

What are you most proud of when it comes to your brand? ie Awards, education, experience, skills do you possess personally and as a company?

What do you wish your clients/ community/ clients knew about you?

What are some of your client’s most FAQs?

What social channels are you currently active on and which do you feel your ideal audience/ customers are using the most?

What geographic areas do you service?

What adjectives would you/ your team/ your current clients use to describe your brand?

How does your customer’s life/business change/transform from doing business with you?

Walk me through what happens after someone starts a conversation with you and after they decide to buy from you.

What are the most common objections you receive from potential clients?

What tone do you want to convey? (formal, casual, conversational, informal, humorous, trendy)

What trade organizations if any do you belong to?

What is your biggest goal right now and where would you like your brand to be in 5 years?

Do you currently have a brand lifestyle photos/ videos or testimonials that you’d be willing to add to your website/ social media?

Do you currently have email marketing software and an email list?

Do you currently have a Customer Relationship Management software in place to stay in touch with your leads?

Yes

Who (if any) currently manages your website, designs and/ or online marketing?

What marketing has proven effective for you currently or in the past and what are you currently doing?

How long is your current customer lifecycle?

How did you hear about NOW Marketing Group

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Brand Discovery

Services

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Accolades