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Facebook
Ad Discovery
Please fill out the questions in as much detail as possible. If something is not relevant, feel free to skip it. Thank you!
Step
1
of
3
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Email
*
Foundation & Goals
Company Name
*
How much are you wanting to spend on advertising per month?
*
What is the main goal you want to accomplish with advertising?
*
How much are you willing to spend on ads to acquire 1 customer?
*
What is the average order value on your website?
What is your customer lifetime value?
For example, if your average customer spends $50 and they visit you 2 times in total: $50 X 2 = $100 customer lifetime value.
Have you ran Facebook ads before? If so, what was your experience like?
*
5 x 5 = ?
*
Targeting
What website page(s) do you want to send traffic to?
Please copy/paste the exact URL.
What location do you want to target?
*
For example, all of the U.S., 20 miles surrounding your business address, etc.
Who are you trying to target?
*
Be as specific as possible. Age, occupation, interests, favorite brands, etc.
Who are your main competitors?
Content
Do you have any videos or images we can use for the ads?
Please add any links of the content.
What problem do people have that your product/service helps?
Why do people say they love your product/service?
Do you have any awards, accolades, or media mentions we could use for social proof?
What makes your product/service better than your competitors?
Do you have any guarantees or warranties?
Is there anything else that you would like to add?
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