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Google
Ad Discovery
Please fill out the questions in as much detail as possible. If something is not relevant, feel free to skip it. Thank you!
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Email
*
Foundation & Goals
How much are you willing to spend on ads to acquire 1 customer?
*
Company Name
*
How much are you wanting to spend on advertising per month?
*
What is the main goal you want to accomplish with advertising?
*
What is the average order value from a customer?
What is your customer lifetime value?
For example, if your average customer spends $50 each time they visit your store and they visit 2 times total, your customer lifetime value is $50 X 2 = $100.
Have you done Google ads before? If so, what was your experience like?
*
5 x 5 = ?
*
Targeting
What location do you want to target?
*
For example, all of the U.S., 20 miles surrounding your business address, etc.
Who are you trying to target?
Be as specific as possible. Age, occupation, interests, favorite brands, etc.
What are the various services/products you offer that you want to promote with ads?
What website page(s) do you want to send traffic to?
*
Please copy/paste the exact URL.
What would someone search on Google if they were looking for your product or service?
Write out as many ideas as possible. For example, "ac service companies", "ac repair", "ac installation", etc.
Who are your main competitors?
Content
What problem do people have that your product/service solves?
Why do people say they love your product/service?
Do you have any awards, accolades, or media mentions we could use for social proof?
What makes your product/service better than your competitors?
Do you have any guarantees, or warranties?
Is there anything else that you would like to add?
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