Relationship Marketing Strategy

NOW Marketing Group works as an extension of your company by learning the heartbeat of your organization to expand your brand potential. Our goal is to develop a strategic marketing plan for your unique business.


Buyer Persona, Where do we start, NOW Marketing Group, Our Strategy, Elida, Ohio

Outlining our Unique 6-Step Process

Marketing-Funnel-Step1, NOW Marketing Group, Elida, Ohio

Step 1: Where do we start?

Work Smarter, Not Harder by Creating A Customized Online Marketing Plan with Measurable Goals.


Buyer Persona | SMART Goal Development | Customer Lifetime Value Measuring | Strategic Development | Brand Creation


When we start our process, we start with the planning stage. We first define buyer personas, personalities, and traits of your ideal customers. This will put us and you in the mind of who you want to target, helping with content curation. Next, we think about the SMART goals for our plan. SMART goals are a set of benchmarks set up which are realistically able to reach. Continuing in the planning process we think about brand creation. We define a brand as the amount of impact your company has on the public. We want to increase this impact by making your brand human. Customer lifetime value is our next part of the conversation, meaning we calculate what you want/can expect from a customer transitioning from prospect to advocate.

Marketing-Funnel-Step1, NOW Marketing Group, Elida, OhioStep 2: How do we get them to come to you?

Attract Your Ideal Prospects by Developing Content Marketing Strategy to Drive Traffic


SEO | Blog | Viral Videos | Creative Content | Guerilla Marketing | Social Media Marketing


The next stage is the Attract stage. In this stage we use social media, content creation and inbound marketing methodologies to bring prospects to your website. We help you start-up and manage these different informational outlets. We use content to inform prospects and social media to communicate on a personal level.

Marketing-Funnel-Step1, NOW Marketing Group, Elida, OhioStep 3: How do we qualify those that come to you?

Develop Strategic Workflows and KPI’s by Turning Your Website into Lead Generating Machine


Custom Call to Actions | Landing Pages | Web 2.0 Development | Marketing Workflows


The Convert stage is all about getting leads. We take those prospects and convert them into leads using tools like custom calls-to-action and landing pages. Calls-to-action are clickable links directing a prospect where to click should they want additional information or to download a certain item. Prospects are taken to Landing pages which house the offer available.

Marketing-Funnel-Step1, NOW Marketing Group, Elida, OhioStep 4: How do we keep you relevant?

Succeed in Relationship Marketing: People Buy from who they Know, Like, and Trust


Email Marketing | Social Media Marketing | content Marketing | Infographics | Video Marketing | Marketing Automation


Next, we have the Engage phase. When we engage leads we are catering to our prospects by giving them relevant and timely information, targeted to their specific persona. This will build your rapport moving them further along the funnel.

Marketing-Funnel-Step1, NOW Marketing Group, Elida, OhioStep 5: How do we WOW your customers?

Under Promise, Over Deliver, and Build a Marketing Army around your Brand


Social Media Management | Creative Contests | Podcasts | Testimonial Videos | E-Newsletters


Delight is the stage turning the lead into a customer. The delight phase is all about connecting with your lead in ways they never thought possible. By being human in your interactions. It’s about building great relationships based around trust that gives them a good feeling whenever they think or hear about your company. You want your brand (which is what people think about your company) to resonate most with them.

Marketing-Funnel-Step1, NOW Marketing Group, Elida, OhioStep 6: How do we measure that it’s all working?

Get the Most Out of Your Marketing: Track your Marketing Efforts with Actionable Analytic


Google Analytics | CTA Conversion


Measuring is our last stage. This stage is where you see how all of the previous strategies have worked. We look at data from Google analytics, interactions on social media outlets and CTA conversion rates and tweak the strategies and pages to perform better and give you a better overall conversion result.

Request A Custom Quote

Interested in talking about solutions for your business goals? Request a custom quote here.