We believe in brains over budget. You shouldn’t need a large advertising bucket to appeal to everybody.
You only want to speak to those people that you can truly help.
That’s where Persona Development is essential.
Building your online relationship marketing strategy needs to start with “WHO.”
Who is your ideal audience, that bread and butter client, your big fish?
Our Persona Development process allows us to create an ideal buyer persona that allows you to personalize or target your marketing for different segments of your audience.
For example, instead of sending the same lead nurturing emails to everyone in your database, you can segment by buyer persona and tailor your message according to what you know about each persona.
We’ll cover who they are, what’s their story, key insights, trusted sources, goals, pain points, and how you can help.
At times, it simply takes a partner that aligns with their ideals, mirroring their willingness to do the work necessary to drive their vision into reality. And with Persona Development, you can better tell your story that resonates with your ideal customer.