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What industry do you serve? What sector or industry would you target?
What are Your website goals? Ie What actions on the site are most important to you? (signs ups, purchase, etc)
Are certain pages or sections a higher priority?
Who is your target audience or ideal customer?
What’s your level of knowledge or comfort level with SEO?
Why would someone choose you over a competitor? What differentiates you?
What are the biggest objections given when someone doesn’t choose your brand?
What does success look like or what do you hope to achieve (as far as analytics, like engagement? Conversions? Ranking?)
How are you currently measuring SEO performance?
How are you currently measuring website performance?
What keywords do you want or think you should rank for?
What questions do you think your customers type into Google most often when looking for a service/product similar to what you provide?
Any known technical issues with the site?
Who is currently managing your social media?
Who are your top 3 competitors?
What Industry sites do you & your competitors subscribe to?
What are the top conferences people would attend in your industry?
Have you ever done SEO work with your brand before? If so, please describe:
Are you currently set up on local directories like Google My Business?
What are a few industry terms specific to your business or industry?
Who currently manages your website and when was the last time it was updated?
Does your site have an SSL certificate? Where is your site hosted?
Are you currently using any backend site SEO tools like Yoast or TubeBuddy on YouTube?
Do you currently own other domains for your site? If so list them here:
How many physical locations does your company currently have?
Do you currently have a content marketing plan in place? If so, please describe:
Are you currently producing content on a consistent basis ie Live video show, Podcast, Blog, Email Newsletter, Press Releases, etc.
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