Friends Care Community

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The Need

  • Develop a cohesive brand identity throughout social channels and website
  • The old website was outdated and needed a responsive design accessible across all devices and screen sizes
  • To grow referrals and gain new residents through updated web content and audience targeting

The Plan

  • Design a modern website reflecting their new branding
  • Incorporate new branding across all social channels
  • Create website content to tell their story while incorporating SEO best practices
  • Create a resource center and an ongoing blog to share educational resources and grow their audience on social media

The Team

  • Graphic Designer
  • Web Developer
  • Content Strategist
  • Project Manager
  • Social Media Manager
Friends Care Community is a unique retirement community that needed to tell their story online. One of the major goals was to create a cohesive brand story via a new website and through social media management. All of these things would work together to help Friends gain new leads.
The website needed to follow current best practices with a responsive design while adhering to their new brand standards. Additionally, web copy and images would help to tell the story of the community while working within SEO best practices for enhanced organic search results.

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