Mr. Manhole

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The Need

  • Simplify an overloaded sitemap for ease of navigation
  • Content needed to be technical, yet easy-to-read
  • Create an ongoing strategy for blogs, resources, videos and training materials
  • Build a social following and connect with the Mr. Manhole audience online

The Plan

  • Simplify the sitemap to make pages and information easier to find
  • Create a fresh, new design to match the brand for future social media marketing
  • Modify the content and make the information more easily accessible and understandable
  • Tell the story of Mr. Manhole and its innovative new methods for the construction industry

The Team

  • Graphic Designer
  • Web Developer
  • Content Strategist
  • Project Manager
  • Brand Strategist
  • Social Media Manager
Mr. Manhole was looking for a website redesign and an ongoing marketing plan. Their old website was outdated and confusing for visitors. The sitemap hierarchy was difficult and made browsing hard, with links and pages hidden throughout the site. A new sitemap was created making the updated content easier to find.
We provided a clean, new design to attract Mr. Manhole’s customer base of city engineers and contractors, and accomplished the goal of keeping their branding fluid throughout the site.

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