Yachiyo of America

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The Need

  • Create an internet presence in North America
  • Find new business and recruit new employees
  • Humanize the brand by excellent storytelling and use of images

The Plan

  • Design and create the site to be clean and easy to navigate
  • Use clear images to evoke emotion and promote the people behind the brand
  • Tell the story of the Yachiyo and introduce the products

The Team

  • Graphic Designer
  • Web Developer
  • Content Strategist
  • Project Manager
Yachiyo of America has been producing parts in the United States and North America since 1997, however, they lacked a web presence. Their priority was to create an online presence through a comprehensive website.
Our team focused on telling a compelling story through copy and the use of large images throughout the design. The goal was promotion, not sales, as Yachiyo simply wanted a website to explain who they are and what they do, to humanize the brand. there was a concentrated effort to humanize the brand. Eventually, they plan to use the website for job recruiting so a portal was created which can be expanded as needed.

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